Individuals and businesses engaged in eCommerce face a fragmented patchwork of disparate ecommerce laws, rules, regulations and statutes that create a virtual minefield for the unwary online seller. This patchwork affects not only virtual storefronts, but also merchants maintaining a presence on popular selling marketplaces like Amazon, Ebay or social media.  In addition, while every eCommerce business must adhere to the overriding general laws governing any traditional brick and mortar business, operators are faced with even greater compliance burdens such as the Can-SPAM Act, Anti-cybersquatting Consumer Protection Act and more. In fact, eCommerce entrepreneurs and promoters most often discover that the nature of their online operations impact not only eCommerce laws, but virtually all areas of law, including intellectual property disputes and protection, privacy and data security, and Federal Trade Commission compliance. As a veteran eCommerce industry expert, Adam Tracy is uniquely aware of these operational pitfalls.

Experienced as an eCommerce lawyer, digital marketer and growth hacker, Adam S. Tracy brings over twenty years of compliance, legal, marketing  and operational experience in the eCommerce arena. During that time, eCommerce consultant Adam Tracy has worked with countless eCommerce merchants, product marketers and affiliate networks on a seemingly never-ending range of matters, including affiliate sales and marketing programs, contract negotiation, domain and cybersquatting disputes, re-platforming and more. Adam Tracy is a trusted asset for greater monetization of eCommerce activities, brand protection and enhancing compliant marketing programs online.